Baracuta 85th Anniversary
To celebrate Baracuta’s 85th Anniversary we were commissioned to shoot an editorial piece combing archive pieces from their vaults with the latest G9 Harrington jackets to showcase the brand’s heritage and relation to UK culture.
Creative Direction/Production & Styling: @ruhvI
Agency: @toohotprojects & @nssmagazine
Photography: @trawizbarton
Styling Assistant: @rifffrahman
Models: @fleuramaxwell & @benjymoss
Very excited to share our latest editorial featuring the legend that is Scott Graves aka @stonedlove1982 shot by @jordancore4.
A Stone Island collector extraordinaire who has taken the internet by storm this year with his unique style & exceptional collection.
A dedicated dresser since the early 80’s Scott has worn all manner of labels over the years before reigniting his penchant for Stone Island in the past decade.
The culmination of which is the dedication of an entire room at home to show his love for the brand.
Scott wears featured pieces from our collection that will be launching for sale online this Friday 24/11/23 at midday
12.00 GMT.
Creative Direction: Ollie Evans
Really pleased share our latest work showcasing an incredible collection of Louis Vuitton show one offs, Kapital handmade masterpieces & Dior backstage crew boiler suits.
We’ve partnered with acclaimed @grailed archive reseller @hstge to bring this collection to light.
Creative Direction & Styling: @eighty_eights
Photography: @jordancore4
Model: @k.uziva
Too Hot x Farah Japan x Beams SS 2023
A Paninaro themed collaboration with Farah Japan to be sold exclusively at Beams stores in Japan.
The dual branded capsule collection consists of jacket, tees, pants, caps and bags that were based around an archive Farah paisley print from the 1970’ we discovered in their archives.
The collection was launched at Beams Harajuku store in Tokyo.
Drax X Stone Island X Too Hot
We are extremely pleased to announce our latest collab with legendary London Graffiti writer Drax. A familiar name on the streets and trains from the mid 80’s to present day he has hand painted a limited run of deadstock Stone Island SS 1988 PVC rain jackets for us.
As part of the WD and PFB crews Drax’s work made national news in 1987 when he and fellow legend Robbo (RIP) painted a full London Underground train with a Merry Christmas message. Straddling the worlds of Graf and football Drax is also an established Arsenal fan and his long standing relationship with Stone Island earned him a place in their Storia publication alongside ourselves. It was this shared love of Italian sportswear and culture that brought the project to life.
Each piece will be available this Saturday 9/6/22 at our Studio Sample Sale. Unit A01, Fuel Tank, Creative Road, London SE8 3LF, 11am-6pm.